Hector Velez started off as a cartoon artist and traditional sketch artist. In the early 2000's he shifted into graphic design world; studying in multimedia graphics and business marketing. After college Hector has interned with multiple graphic design/media companies, such as JamRock Magazine, MTA - New York City Transit & Priscilla Baer Design, which helped him gain insight to expand his art skills and develop his own style. He also worked in screen print company as a art director. Hector created "Sife Grafix" in 2004 then moved to Florida in 2012 to expand his business.